15.10.09. M-real has increased its folding boxboard prices by Euro 70 per tonne in Europe. The increase is made to cover the severe cost inflation experienced in previous years and to compensate the rising pulp price. The increase will be effective for deliveries ex mill and ex stock from 1 December 2009, the company said in a press release received by Lesprom Network.
“We have brought additional customer benefits by new product innovations like the LITE4U concept. Through this price increase we secure our ability to support our customers’ success also in the future,” says Mika Joukio, Head of Consumer Packaging.
The main drivers for M-real’s profit improvement have been internal cost savings and efficiency improvements complemented by the price increases.
Fuente: Lesprom
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Enero 2011
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